About Us
Welcome to GlistenEarth—where timeless craftsmanship meets modern British living. We are proud to bring you a beautiful collection of eco-friendly jute rugs — handcrafted from the world-famous jute of Bangladesh.
Our journey began with a simple yet powerful idea: to reintroduce the world to the charm of natural living — without sacrificing elegance or quality. Every GlistenEarth rug is crafted by skilled Bangladeshi artisans, whose families have been perfecting the art of jute weaving for generations. Their mastery transforms raw, natural jute into pieces of timeless beauty, connecting traditional craftsmanship with the aesthetics of contemporary British interiors.From minimalist homes in London to cosy cottages in the countryside, our rugs effortlessly complement every space. Whether you want to refresh your living room, add texture to your patio, or create a calming work-from-home corner, our designs bring a soothing, organic touch that feels both modern and grounded.
We draw our inspiration directly from the earth — its textures, its tones, and its timeless beauty. Jute, known as the “Golden Fibre,” is naturally strong, biodegradable, and sustainable. Its soft golden hue and natural sheen create a sense of tranquillity that enhances any home décor.Each rug is handcrafted, not mass-produced, ensuring that every piece is unique — just like the home it belongs to. Subtle variations in texture and colour are not flaws, but the very mark of authenticity and human touch.
At GlistenEarth, quality and customer satisfaction are at the heart of everything we do. From sourcing the finest jute fibres to ensuring precision in every weave, we maintain the highest standards at every step.Our team personally inspects each rug to guarantee durability, softness, and eco-friendliness. We understand that a rug is more than just a home accessory — it’s where memories are made, where families gather, and where life unfolds
We take pride in being a brand that respects the planet as much as it respects people. Our production process is 100% eco-conscious — free from harmful chemicals, dyes, and synthetic materials. Every rug you purchase supports sustainable farming, ethical craftsmanship, and fair-trade practices.By choosing GlistenEarth, you’re not just decorating your home — you’re supporting a movement that values human skill, natural materials, and a greener future.
Our mission is simple yet profound — to modernize, stylize, and revitalize human living without harming the environment. We aim to bring the serenity of nature into everyday spaces while empowering artisans and preserving a centuries-old tradition of craftsmanship.